DIGITAL TRANSFORMATION OF BUSINESS
Dr. Ajit Kumar
- Course Description
The digital revolution has influenced every industry, and nowadays, there is a digital element in every aspect of the business. Every business that has begun before the Internet now faces the same challenge on how to transform to compete in this digital economy. The rules of business have changed. The traditional companies need to rethink their underlying assumptions about Customers, Competition, Data, Innovation, and Value. Therefore, almost every company aspires to innovate, digitize, and transform their business, but most lack the digital transformation management expertise. Digital transformation of business is a complex process that requires the core leadership and all the company's C-suite to be completely involved. All CXOs must break down silos between departments and lead the future digital initiatives together.
2. Student Learning Outcomes
On successful completion of the course, students will able to
Understand Digital Transformation that includes five Domains - Customers, Competition, Data, Innovation, Value in the Digital Age
Understand how digital transformation can affect various business functions, including marketing, sales, purchasing, logistics, human resources, etc.
Implement digital strategies, transform the value chain, optimize processes utilizing emerging technologies
3. Organization and Delivery of the Course
The course has 12 online sessions. Each session is for 75 minutes. The sessions are aligned with the book chapter, cases, and articles. In all sessions, the instructor will deploy a lecture, short case discussion, and class exercise for achieving the learning outcomes of the course. The purpose of class exercise and case study is to have a firm grasp of the concepts being discussed. As the Digital Transformation of Business is a highly evolving area (changes are happening daily), the instructor will provide customized and up-to-date case-let and exercise during the study.
4. Course Resources
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Dumas, M., La Rosa, M., Mendling, J., & Reijers, H. A. Fundamentals of business process management. 2013.